Whether the Ricoh Theta X is going to appeal to you will depend on what kind of content creator you are. And on that note, let's dive in and count off the best 360 cameras you can buy right now. We've also got some budget-friendly options from less well-known manufacturers, as it's perfectly possible to capture 360-degree imagery on a budget – as long as you know where to look. So, which is the best 360 camera you can buy? We've included all the best options here, from GoPro's stellar options to some of the creative and modular products made by Insta360. (If you're feeling lost, already, don't worry – jump to our section on how 360 imaging works, where we've given you the information you need to get your head around the basics.) This means you have tremendous versatility with a 360-degree camera it almost doesn't matter where you point it. However, many 360 cameras also let you dive in and pick out a flat "slice" of a scene to convert into a more traditional "flat" video. The files created by 360-degree cameras are big and unwieldy, as often 360-degree cameras are really multiple cameras in one, capturing different perspectives that can then be stitched together in software.
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